Creating Brochures And Catalogs Effectively
Posted by Chris at January 23rd, 2013
It is very easy to create business catalogs and brochures. Brochures are leaflets that are usually folded while catalogs are like small pamphlets. Brochures and catalogs are great marketing tools. The following are some of the tips that you might want to consider when making good brochures and catalogs for your company.
• Choose the type of fold (for brochures) – Brochures come in different types of folds. There are the common folds such as the four-page fold and the six-page fold. If you have a lot of information to put into your catalog, you might want to consider more complex folds such as the eight page fold and sixteen page fold. Brochures could be folded in different ways. For example, there are three ways to make an eight page fold.
• Choose the type of binding (for catalogs) – The type of binding can affect the overall look of your catalog. Choose a good binding type that will help avoid the loosening of pages. It is important to invest in a good binding type so that your catalogs will last for a very long time.
• Create a 4-color catalog or brochure – Catalogs and brochures that have four colors are more pleasing to look at. Do not use too many colors unless you want your brochure to look like a party invitation. If you look at brochures these days, there are actually four colors that are high lighted. That is why you should consider a four-color scheme when designing your catalog.